Pregled bibliografske jedinice broj: 1225879
The Effects of Corporate Social Responsibility on Employee Retention : Quantitative Study in Croatian Hospitality Sector
The Effects of Corporate Social Responsibility on Employee Retention : Quantitative Study in Croatian Hospitality Sector // Conference Proceedings of “26th RSEP International Conference on Economics, Finance & Business” 22- 23 August 2022 Istanbul, Türkiye / Kaya, M. Veysel ; Chodnicka-Jaworska, Patrycja (ur.).
Ankara, 2022. str. 9-25 doi:10.19275/RSEPCONFERENCES186 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1225879 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Effects of Corporate Social Responsibility on
Employee Retention : Quantitative
Study in Croatian Hospitality Sector
Autori
Markuz, Ana ; Hrvatin, Stella ; Miklošević, Ivana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Conference Proceedings of “26th RSEP International Conference on Economics, Finance & Business” 22- 23 August 2022 Istanbul, Türkiye
/ Kaya, M. Veysel ; Chodnicka-Jaworska, Patrycja - Ankara, 2022, 9-25
ISBN
978-605-73146-1-1
Skup
26th International Conference on Economics, Finance & Business (RSEP 2022)
Mjesto i datum
Istanbul, Turska, 22.08.2022. - 23.08.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
corporate social responsibility, job satisfaction, organizational commitment, employee retention, hospitality industry
Sažetak
In the context of the labor shortage crisis in Croatian hospitality sector caused by unsustainable working conditions, the aim of this research was to investigate effects of corporate social responsibility (CSR) on staff retention. Based on the literature review, authors established a conceptual framework and relationship between CSR and intention to quit mediated through job satisfaction and organizational commitment. A total of 101 Croatian hospitality employees completed the questionnaire comprised of items measuring perceived CSR, job satisfaction, organizational commitment and intention to quit. Correlation and regression were applied for data analysis and hypotheses testing. All hypotheses were supported and confirmed, indicating that CSR is a strong predictor of job satisfaction and organizational commitment which in turn account for large variance in intention to quit. CSR directly explains 37.17% of variance in intention to quit. Our findings suggest that companies that embrace their social responsibility and invest in well-being of stakeholders will have more stable workforce and lower fluctuation rates. These conclusions should be taken into account when developing human resources strategies in Croatian hospitality sector. Our study could be beneficial for solving one of the main challenges preventing more sustainable tourism development in Croatia – shortage of skilled-labor.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
