Pregled bibliografske jedinice broj: 1223727
BUSINESS INTELLIGENCE AS SUPPORT TO MANAGEMENT AND MANAGEMENT SYSTEM
BUSINESS INTELLIGENCE AS SUPPORT TO MANAGEMENT AND MANAGEMENT SYSTEM // Interdisciplinary Management Research XII / Bacher, Urban ; Barković, Dražen ; Dernoscheg Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap Norbert ; Runzheimer, Bodo (ur.).
Opatija, 2016. str. 17-28 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
BUSINESS INTELLIGENCE AS SUPPORT TO MANAGEMENT AND
MANAGEMENT SYSTEM
Autori
Turkalj, Željko ; Miklošević Ivana ; Stanić, Luka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary Management Research XII
/ Bacher, Urban ; Barković, Dražen ; Dernoscheg Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap Norbert ; Runzheimer, Bodo - Opatija, 2016, 17-28
Skup
Interdisciplinary Management Research XII
Mjesto i datum
Opatija, Hrvatska, 18.05.2016. - 20.05.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Business Intelligence, managers, information, data, competitive advantage, knowledge
Sažetak
Today, during the economic crisis and with increasingly unstable market conditions, managers are faced with greater challenges than ever, in terms of allocation of all available resources in order to achieve positive business results of the company. Managers today encounter large amounts of data that do not mean much in business process and do not contribute to the achievement of company strategies and successful company business. This is the reason why managers implement a separate business function or Business Intelligence section in developed countries ; to be able to extract, that is to draw the data within and outside the company via various legal methods and publicly revealed data. Business Intelligence not only helps the managers to make a decision based on objective and actual indicators in a given moment, but it also enables them to anticipate, that is, to predict the future events, not only within their own company, but also with the competition, customers and suppliers. Business Intelligence is also useful for managers in terms of familiarizing with the profile of their buyers because it collects, filters and meticulously analyses the profile, behaviour and habits of the customers. In this way, managers can accurately and punctually recognize the needs of their customers and finally meet the needs of increasingly demanding customers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
