Naslov
IMPACT OF LABOUR MOBILITY AND USE OF BUSINESS INTELLIGENCE IN ORDER TO CREASE THE COMPANY EFFICIENCY IN THE EU MARKET

Autori
Miklošević, Ivana ; Ravlić, Sanela, Turić, Pero

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research VIII / Bacher, Urban ; Barković, Dražen ; Dernoscheg Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap Norbert ; Runzheimer, Bodo - Opatija, 2012, 991-998

ISBN
978-953-253-105-3

Skup
Interdisciplinary Management Research VIII

Mjesto i datum
Opatija, Hrvatska, 11.05.2012. - 13.05.2012

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business Intelligence application, Information, mobility of labor force, Human Resources

Sažetak
Information, although intangible resource, became one of the most strategically important resource for any company. For business owners and managers it is no longer sufficient to have at their disposal some of the information, but the right information, accurate and verified information at a time when such information is necessary to make important strategic decisions in the company. Delayed information is almost without value, however accurate and reliable information can significantly contribute to the achievement of positive business performance. Many managers and business owners are not aware of the importance of intangible resources, and often ignore its value. Information and its value can also be observed from the standpoint of the workforce, because they are collectors, processors and analysts of collected information and data, and ultimately the users . Based on this, we come to the conclusion that the quality of the workforce is a necessary prerequisite for quality data collection, processing and analysis of information and data. Business Intelligence (Business Intelligence) is a tool through which information and data from the environment is systematically collected, processed and analyzed in order to improve competitive position of companies on the market, but the prerequisite is a quality workforce in companies that knows how to use BI can help reduce of operating costs, better targeting of the desired direction, better care for clients, relation to competition, etc. The easiest way to increase the quality of the workforce, but also the most unused, is the mobility of the workforce, which in recent years was primarily presented as exchange of students and study visits for work force in higher education in order to establish connections with similar institutions in European Union. Sending labor force to education and training to countries in European Union is very unexplored and unused sector but the opportunities provided by work force mobility are great. In the process of accession the EU we got the possibility to use funds for work force mobility in the market that are designed to encourage the development of knowledge, skills and qualifications that mobility participants and the institutions they come from and which the worker is coming can achieve. Persons employed in any sector and with all levels of qualifications can contribute to their professional and personal development through People on the Labour market projects. In this way employee can significantly contribute to developing his own skills and acquiring new knowledge, which will ultimately bring benefits to his employer, the branch they are in and overall the whole economy. Mobility program allows the transfer of good practice and innovation between participating countries and companies participating in mobility, and coordination with technological progress, innovations and trends in EU leading countries. By joining the European Union we will become the workforce in this great market, but companies will have to be competitive in that same market if they want to stay on the market. Better workforce that is familiar with trends in the market where we want to position ourselves is one of the ways in which we can increase the level of our competitiveness. In the example of Blue Media d.o.o., small company with relatively short period of existence on the market, We will see is it possible to increase and create significant advantages by applying Business Intelligence (BI) and what are the gaps and also by giving recommendations for future operations. Primarily by emphasizing the resources - time, costs and human resources management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA