Naslov
Public Relations Principles for the Digital Communication in a Local Crisis

Autori
Rezo, Antonela Zora ; Kolić Stanić, Matilda ; Togonal, Marijana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of abstracts of the ENTRENOVA – Enterprise Research Innovation Conference (Online), 7(1) / Pejić Bach, Mirjana - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', 2021, 55-55

Skup
ENTerprise REsearch InNOVAtion Conference (ENTRENOVA)

Mjesto i datum
Zagreb, Hrvatska ; online, 09.09.2021. - 10.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social networks ; crisis communication ; public relations ; digital communication

Sažetak
In dealing with the crisis, it is necessary for all institutions to react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital platforms are indispensable in crisis communication because they enable almost simultaneous reaction and enable institutions to communicate directly with the affected public, without the mediation of information media. The aim of this paper is to analyse the crisis communication of the City of Slavonski Brod through its official website and Facebook page during water pollution in March and April 2018. The analysis was performed by methods of qualitative content analysis and a case study analysis. During the environmental incident, the City of Slavonski Brod did not communicate in accordance with the PR principles of crisis communication and did not take advantage of digital communication.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA