Naslov
Impact of anticounterfeiting security packaging protection on brand value

Autori
Žiljak Gršić, Jana ; Tepeš Golubić, Lidija ; Slamić Tarade, Sara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
PILC 2022 PAR International Scientific and Professional Leadership Conference STRATEGIC LEADERSHIP / Nikolić, Gordana - Rijeka : Visoka poslovna škola PAR, 2022, 315-324

ISBN
978-953-59508-9-9

Skup
11. međunarodna znanstveno-stručna konferencija o liderstvu = 11th PAR International Leadership Conference (PILC 2022)

Mjesto i datum
Opatija, Hrvatska, 01.04.2022. - 02.04.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Brand value ; anticounterfeiting packaging protection ; Infraredesign

Sažetak
The paper presents the importance of introducing security protections on the packaging. Various modern protections are presented and the advantages of innovative protection “Infraredesign” on packaging products are described in detail. Brands are extremely vulnerable to counterfeiting, and everything is emphasized by Internet commerce, which has increased in recent years due to the isolation caused by the Covid-19 pandemic. The innovative packaging protection we describe protects not only the brand but also consumers from various forms of abuse. The great advantage of “Infraredesign” is the simple implementation that does not increase the cost of the packaging process and provides an extremely high degree of security. It is impossible to scan or photocopy the displayed protection and thus counterfeit it. Infraredesign has been successfully implemented on Croatian pharmaceutical products and other products. The availability of infrared cameras also increases the attractiveness of the application because detection is simplified

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Interdisciplinarne tehničke znanosti, Informacijske i komunikacijske znanosti

POVEZANOST RADA