Naslov
Comparison of tools for analyzing the degree of optimization of website search engines

Autori
Šimec , Alen ; Križanić , Max

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
8th International Professional and Scientific Conference Occupational Safety and Health / Kirin, Snježana ; Štedul, Ivan ; Bubaš, Marija - Zadar : Veleučilište u Karlovcu, 2022, 515-523

Skup
8. međunarodni stručno-znanstveni skup "Zaštita na radu i zaštita zdravlja"

Mjesto i datum
Zadar, Hrvatska, 21.09.2022. - 23.09.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
search engine optimization, SEO, optimization, internet, search engines, marketing

Sažetak
The aim of this paper is to compare tools for analyzing the degree of optimization of website search engines. Having in mind search engine optimization as one of the most important things to pay attention to when creating a website, an analysis of the meaning of the concept of search engine optimization will be conducted, an overview of methods for achieving the best possible level of optimization and two most popular tools for degree analysis search engine optimization. Using three different tools, the same website will be tested and based on the results obtained, the similarities and differences between the tools, their features and characteristics and how relevant the results are for what is the ultimate goal of optimization, and this is the best possible position. on search engines.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA