Pregled bibliografske jedinice broj: 1215080
Reaching out to the peer community: measuring impact of social media campaigns
Reaching out to the peer community: measuring impact of social media campaigns // Atlanti, 31 (2021), 1; 66-77 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1215080 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Reaching out to the peer community: measuring impact
of social media campaigns
Autori
Štefanac, Tamara
Izvornik
Atlanti (1318-0134) 31
(2021), 1;
66-77
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
archives ; non-govermental organization ; archivists ; impact
Sažetak
The paper presents results of the research that explores the impact of ICARUS-HR activities through social media campaigns on professional and scholar peer communities. Did social media campaigns influence targeted stakeholders and how? How are those useful in the promotion of archival heritage and where are the pitfalls and challenges? Are they effective in the domain of engagement of archival professionals? The study of the impact was designed according to the Europeana Impact Playbook methodology and presents specific case study based on ICARUS-HR activities in archival oriented projects.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
