Naslov
A COMPARISON OF CHARACTERISTICS OF CAR BUYERS’ GROUPS FROM DIFFERENT REGIONS OF THE REPUBLIC OF CROATIA

Autori
Tonković Pražić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
RED 2021 10th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021, 298-307

Skup
10th International Scientific Symposium Region, Entrepreneurship, Development (RED 2021)

Mjesto i datum
Online, 17.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
car buyers, Republic of Croatia, cross tabulation

Sažetak
The aim of this paper is describing and comparing characteristics of car buyers from Eastern Croatia (Osijek-Baranja, Vukovar-Srijem, Brod-Posavina, Virovitica-Podravina, Požega-Slavonia, Sisak- Moslavina and Bjelovar-Bilogora County), Central Croatia (Zagreb City, Zagreb, Koprivnica-Križevci, Karlovac, Krapina-Zagorje, Varaždin and Međimurje County) and Adriatic Croatia (Dubrovnik-Neretva, Istria, Lika-Senj, Primorje-Gorski Kotar, Šibenik- Knin, Zadar and Split-Dalmatia County). The buyers are compared based on their demographic and some of their car buying characteristics. Data was collected with the survey method and the car buyers were contacted by phone and internet. Collected data were analysed with cross tabulation. The results of the paper indicate the existence of statistically significant differences among car buyers from Eastern, Central and Adriatic Croatia based on their household monthly income, gender, education, number of owned cars, criteria of price and country of origin, choice of new vs. used cars and involvement in car purchase. The results of the paper point to marketing implications for car dealers and manufacturers intending to sell to buyers in different regions of the Republic of Croatia. Limitations of the research and implications for future research were also presented.

Izvorni jezik
Engleski

POVEZANOST RADA