Naslov
The rise of networked seniors - differences in motivation for using social networks between digital natives and digital immigrants

Autori
Barić-Šelmić, Snježana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Economics and Aging

Urednik/ci
Barković Bojanić, Ivana ; Erceg, Aleksandar

Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2022

Raspon stranica
215-230

ISBN
978-953-253-192-3

Ključne riječi
Baby Boomer generation ; Digital Natives ; social networks ; Uses and Gratifications Theory

Sažetak
New trends in the use of social media, increasingly involving the general public, also widen the research focus to all generations, i.e. (new) media consumers and producers (prosumers). The aim of this paper is to establish the motivation for using social networks, to explain the enormous popularity of Facebook, Instagram and other networks, among the older (Baby Boomer) generation. With the help of the Uses and Gratifications Theory, the author investigates the gratifications the older population achieve when using social networks and the uses (desires) they satisfy. To the questions asked – Does the elderly population (50+) use social networks, especially Facebook, to meet their cognitive needs and escapist purposes? ; Is the younger population decreasingly using Facebook as a social network, since older generations (their parents, grandparents – the digital immigrants) have appeared on it? – the author attempts to answer through research using in-depth interviews and the theory of uses and gratifications of social networks.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Sociologija

POVEZANOST RADA