Naslov
Augmented Reality for Nudging Green Behavior: Design, Evaluation and Implementation

Autori
Buljat, B.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ECIS 2022 Research Papers / - , 2022, 1-16

Skup
30th European Conference of Information Systems (ECIS 2022)

Mjesto i datum
Temišvar, Rumunjska, 16.06.2022. - 18.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
environmental communication, pro-environmental behavior, augmented reality (AR), green information systems (Green IS), Design Science Research (DSR)

Sažetak
This article reports findings from a Design Science Research study that introduced an augmented reality (AR) artifact for nudging green behavior. The artifact illustrated the consequences of environmental problems through AR experiences and was evaluated through focus groups with end users. We found that the use of AR in environmental communication has great potential to motivate green behavior thanks to its information, social, and technical aspects. End users prefer to interact with AR through already familiar services (e.g., social networks) and believe that such content can lead to collective green movements. However, environmental communicators should not rely solely on AR to achieve long-term behavior change, as behavior also depends on many other internal and external factors. By applying rigorous guidelines for conducting qualitative research, this study has provided new theoretical, methodological, and practical contributions that may be applicable in the broader context of designing artifacts to digitally nudge behavior change.

Izvorni jezik
Engleski

POVEZANOST RADA