Pregled bibliografske jedinice broj: 1211150
CORPORATE REPUTATION INDEX – EMPIRICAL RESEARCH IN THE FOOD SECTOR
CORPORATE REPUTATION INDEX – EMPIRICAL RESEARCH IN THE FOOD SECTOR // Economic and social development, 17 (2016), 355-365 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1211150 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
CORPORATE REPUTATION INDEX – EMPIRICAL RESEARCH IN
THE FOOD SECTOR
Autori
Klopotan, Igor ; Igor, Jagarinec ; Goran, Kozina
Izvornik
Economic and social development (1849-7535) 17
(2016);
355-365
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
corporate reputation, reputation quotient, stakeholders, management
Sažetak
This paper empirically investigates reputation of seven major Croatian companies in the food sector, largest in terms of total revenue. The survey was conducted in the Republic of Croatia on the working age population that uses the Internet. In this study, we tried to answer the question which of the six categories of the corporate reputation quotient stakeholders consider the most valuable, and whether this created value can become a source of competitive advantage.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- HeinOnline
