Naslov
Research Study on Festival and Events: 2nd EU-China International Literary Festival

Autori
Mijoč, Josipa

Prevoditelji
Ferčec, Ivanka

Ostali urednici
Goff, Peter ; Horvat, Jasna

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2022

Stranica
105

ISBN
978-953-253-186-2

Ključne riječi
literary festival, expert sample, international festival, research, questionnaire

Sažetak
Cultural events and festivals contribute to the recognition of the organisers, places and creative workers. Festivals are events that take place on a regular basis, are dedicated to a specific topic or group of stakeholders and aimed at attracting visitors. Measuring the success of a festival is a multidimensional construct because it is built by the views of the audience, exhibitors, media, financiers, associates and the organisers themselves. This scientific book was created driven by the desire to establish a methodology for measuring the satisfaction with EU-China festivals. This scientific book contributes to the study of the specifics of international festivals aimed at the publishing sector and analyses the 2nd EU- China International Literary Festival held in 2018 in the Chinese cities of Shanghai and Suzhou. The EU-China Literary Festival is conceived as the interaction of European and Chinese authors with Chinese audiences and the promotion of European culture in Chinese metropolises. The EU-China International Literary Festival is held twice a year in China, and a number of events bring together Chinese and European Union authors. The Festival programme is aimed at Chinese audiences, and events take place in two Chinese cities. The aim of the scientific book is to present the process of developing a research methodology for measuring the success of international festivals, establish preconditions for a broader application of the established and tested methodology, and to ask the audience and experts whether the Festival has achieved its goal, mission, and vision. The research methodology measures the views of three groups of stakeholders of The EU-China International Literary Festival (n = 72): Chinese Festival visitors and two groups of authors representing experts for the Festival under consideration (i.e. European and Chinese authors). As the audience was able to follow the Festival at the venue (n = 2, 305) or online (n = 110, 710), views on the Festival were collected from members of all aforementioned groups, they were analysed and guidelines and recommendations for raising the quality/success of the Festival were developed. The proposed methodology represents a useful material for future researchers of festival phenomena in developing a multidimensional instrument to measure the success of a festival. By applying the proposed methodology, researchers are able to find out the views of the authors (exhibitors), the audience and the organisers of the Festival on the festival dimensions. This makes an additional contribution to the promotion and popularisation of EU literature and authors, the chosen theme of the Festival, the group of stakeholders, and encourages cross- cultural cooperation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
摘要



文化活动和文化节有助于提高组织者、地方及创意工作者的知名度。文化

节是定期举办 的系列活动，有聚焦的特定主题及涉及的利益相关者，目标

是吸引更多人参与其中。一 个文化节的效果评估是多维度的，由观众、参

展方、媒体、出资方、合作伙伴和组织者 多方构成。



本学术研究的目标是建立一种方法体系，用于分析中欧国际文学节的效果

满意度。本书 有助于促进国际文化节出版业方面的研究，同时本书分析了

2018 年在中国上海和苏州 两个城市举办的第二届中欧国际文学节。中欧

国际文学节被广泛认为是欧洲作家与中国 作家同中国观众产生积极互动的

平台，有助于促进生活在中国大城市的人群对欧洲文化 的了解。中欧国际

文学节每年在中国举办两次，邀请欧洲和中国作家参与其丰富的文化 活

动。中欧国际文学节的目标受众是中国观众，活动通常在中国两个城市线

下举办。



本学术研究旨在分析评估国际文化节所产生的效果，通过收集观众和专家

的反馈，了解 中欧国际文学节是否实现其目标、使命和愿景，同时促进该

研究建立的方法可以得到更 广泛地应用。本研究方法分析了中欧国际文学

节三组利益相关者(n = 72)的观点:文 学节的中国观众及参加文学节的两组

作家代表(即欧洲和中国作者)。因观众既可以在 现场 (n = 2,305) 也可以

在线上 (n = 110,710) 参与文学节，本研究从上述三组成员中 广泛收集其

对文学节的评价并加以分析，从而得出提高文学节质量/效果的指导方针和

建议。



本研究所提出的方法为将来文化领域的研究人员提供了一种评估文化节效

果的多维工 具。通过应用所提出的方法，研究者能够深入了解作者(参展

方)、观众和文学节组织 者对文学节的评价。这将对欧盟文学和作家的宣

传、文学节主题的选取、利益相关者及 跨文化合作，产生积极的贡献和影

响。



关键词:文学节，专家样本，国际文学节，研究，问卷

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