Naslov
DIGITAL NATIVES IN TRANSFORMATIVE TOURISM

Autori
Gržinić, Jasmina ; Bajramović Hajdarović, Sonja ; Sučić Čevra, Mirela

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Strategic imperatives of economic systems management in the context of global transformations

Urednik/ci
Bezpartochnyi, Maksym ; Riashchenko, Viktoriia ; Linde, Nina

Izdavač
The Institute of Economics of the Latvian Academy of Sciences

Grad
Riga

Godina
2021

Raspon stranica
138-150

ISBN
978-9984-774-32-9

Ključne riječi
Key words: digital natives, transformative travel, tourism offer, local population.

Sažetak
In this paper, the relationship is determined between transformative travel and the digital native travellers’ motives for travel. The purpose of the research is to point out the impact of transformative travellers on attraction management in the destination. Digital natives represent a whole generation of young people raised in the digital era. Since transformative tourism is a new age term, there is a connection between them. In the first part of this research, we analyse up to date theoretical contributions related to transformative travel. The second part of the paper analyses impacts that the new generation of travellers (digital natives) create in the global tourism market, changes in the conditions and effects on the local population in the destination. This includes the impact of digital natives and sustainability ambassadors as the dominant groups of young travellers who alter the tourism industry, which requires the creation of new business models and adaptation of offer providers in the global market. The main goal of this paper is to analyse the relationship between the habits of a digital tourist and transformative offers in international tourism. The scientific contribution is in the recommendations for adapting the tourism offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je financiran iz sredstava projekta Sveučilišta
Jurja Dobrile u Puli pod nazivom "Turistički razvoj i
utjecaji na destinaciju"

POVEZANOST RADA