Pregled bibliografske jedinice broj: 120845
Policy Implications of Industry Market Orientation in Transition Economies
Policy Implications of Industry Market Orientation in Transition Economies // Macromarketing in the Asian Pacific Century, 27th Annual Macromarketing Conference / Cadeaux, Jack ; Pecotich, Anthony (ur.).
Sydney: The University of New South Wales, 2002. str. 272-285 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Policy Implications of Industry Market Orientation in Transition Economies
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Macromarketing in the Asian Pacific Century, 27th Annual Macromarketing Conference
/ Cadeaux, Jack ; Pecotich, Anthony - Sydney : The University of New South Wales, 2002, 272-285
Skup
Macromarketing in the Asian Pacific Century, 27th Annual Macromarketing Conference
Mjesto i datum
Sydney, Australija, 11.06.2002. - 14.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Transition Economies; Industry Market Orientation
Sažetak
The authors have suggested extending market orientation concept to an industry to assist policymakers with designing policies oriented toward economic growth. Industry Market Orientation has two dimensions, horizontal and vertical. These dimensions vary in the institutional activities they include. Consideration of an industry as a combination of horizontal and vertical networks helps to clarify the institutional activities in each dimension for policymakers. It was argue that this is especially true for policymakers in transition economies where turbulence has become a fairly standard element of the economy, because the networks emphasize learning and relationships as central to effective business practice.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
