Naslov
A Review of Ancillary Services Implementation in the Revenue Management Systems

Autori
Ozmec-Ban, Maja ; Škurla Babić, Ružica ; Vidović, Andrija ; Bračić, Matija

Izvornik
Promet (0353-5320) 34 (2022), 4; 581-594

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
ancillary services, willingness to pay, personalised pricing, revenue management, airline, low-cost airline

Sažetak
Ancillary services in air transport represent a set of services provided to passengers to choose from, enabling them to enhance their travel experience while accumu-lating additional airline revenue. Low-cost airlines pi-oneered the practice, but the separation of ancillary services from the basic service has become an intense-ly growing trend in the air transport industry over the last decade. This practice has enabled low- cost airlines to significantly reduce the price of the basic service. To remain competitive in an era of transparency provided by search engines, traditional airlines offer ancillary ser-vices in addition to the basic service. To meet the passen- ger’s needs, a whole range of ancillary services has been created. However, existing revenue management systems do not take this ancillary revenue into account when cal-culating reservation limits. If the airline knew that an in-dividual passenger is willing to pay more for ancillary services, the system would be able to adjust the availabil-ity of the service for that passenger during the booking process. A review of research on passengers’ willingness to pay for ancillary services is presented in the paper, as well as a review on research on the personalisation of ancillary services and challenges of integrating person-alised pricing into existing revenue management systems.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

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