Naslov
THE GLOBAL CRISIS AS A CHANCE: TURNING CHALLENGES INTO OPPORTUNITIES

Autori
Borovac Zekan, Senka ; Dadić, Mario ; Tomić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Contemporary Issues in Economy & Technology – CIET 2022 / - , 2022, 115-122

ISBN
978-953-7220-70-9

Skup
5th Conference Contemporary Issues in Economics and Technology (CIET 2022)

Mjesto i datum
Valencia, Španjolska, 16.06.2022. - 17.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
crisis management, challenges, opportunities, globalization

Sažetak
A crisis is a period of business in which a problematic turning point is marked and is most related to the need for crucial decisions and changes. Crisis management is emerging as a critical factor in the crisis management process. A crisis occurs quickly: in some cases, it can be predicted and in most of them, however, it cannot. The critical task of crisis management is to devise a plan as soon as possible and start acting through the stages of recovery from the crisis. Today, in contemporary society, crises take on a whole new form. These are no longer typical local ones, but they seem to turn into global crises. Crisis management must adapt to emerging situations in its response to issues that transcend regional boundaries. Therefore, an essential step in this process is establishing a correlation between the firm’s external and internal crisis factors. The paper uses the case study method to analyse the success of certain companies in times of crisis. Fast and successful adaptation to the new situation seemed to be crucial. During the crisis, the emphasis is placed on internal and external communication. Many crisis managers have succeeded in overcoming the crisis since they have perceived it as a business opportunity. They have grown by raising business to a more efficient and practical level and by making critical changes at the right time. Most importantly, they have gained important information that will serve them in future crises.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA