Naslov
Transition and Development: Destination Repositioning Strategy for the Opatija Riviera

Autori
Grbac, Bruno ; Telišman-Košuta, Neda ; Ivandić, Neven

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
New Visions of Marketing and Development: Globalization, Transformation and Quality of Life / Shultz, Clifford ; Ratz, Don ; Speece, Mark - Bangkok : Arizona State University ; Bangkok University Thailand, 2003, 478-487

Skup
New Visions of Marketing and Development: Globalization, Transformation and Quality of Life-8th ICMD

Mjesto i datum
Bangkok, Tajland, 04.01.2003. - 07.01.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Transition; Develpoment; Destination Repositioning Strategy

Sažetak
In the process of adapting to a market economy, countries in transition encounter a number of challenges in transforming marketing systems and adapting the market infrastructure and economic subjects.//In the paper the authors discuss the determinants of the marketing system that contribute to the main values of Croatia as a country in transition: openness, competitiveness and stability, as well as define the paradigm of successful economic development, analysing the case of destination repositioning strategy for the Opatija Riviera. As a driving force for destination development and respositioning, the hotel product development was underscored.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA