Pregled bibliografske jedinice broj: 1205869
METHODS AND TECHNIQUES FOR ANALYZING USER REVIEWS ON THE INTERNET IN THE HOSPITALITY AND TOURISM INDUSTRY: A LITERATURE REVIEW
METHODS AND TECHNIQUES FOR ANALYZING USER REVIEWS ON THE INTERNET IN THE HOSPITALITY AND TOURISM INDUSTRY: A LITERATURE REVIEW // Proceedings of the 6th International Conference "Contemporary Issues in Economy & Technology" – CIET 2022
Valencia, Španjolska, 2022. str. 270-283 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1205869 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
METHODS AND TECHNIQUES FOR ANALYZING USER
REVIEWS ON THE INTERNET IN THE HOSPITALITY AND
TOURISM INDUSTRY: A LITERATURE REVIEW
Autori
Perkušić Malkoč, Danijela ; Bašić Roguljić, Sanja ; Glavinić, Karmen
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 6th International Conference "Contemporary Issues in Economy & Technology" – CIET 2022
/ - , 2022, 270-283
Skup
International scientific and professional conference "Contemporary Issues in Economy and Technology" CIET 2022
Mjesto i datum
Valencia, Španjolska, 16.06.2022. - 17.06.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Consumer reviews, sentiment analysis, text mining technique, tourism and hospitality industry
Sažetak
Development of Internet technology and social media networks have moved consumers in the center of the communication process. Therefore, offering a new way of analyzing their satisfaction by giving direct feedback to the marketing management team. By analyzing consumer opinions through reviews, companies can get an insight from consumer perspective and improve their business. This paper evaluates the literature around methods for analyzing online user reviews in the hospitality and tourism industry. It covers 36 articles from peer-review journals and international conferences, dating from 2013-2022. The main contribution of this meta-analysis is to collect the current research of methods and techniques for analyzing user reviews on the Internet in the hospitality and tourism industry. In the introduction part of the article basic methods and techniques, mostly used for analyzing consumer reviews, were presented. After that, detailed analysis of the existing literature was performed according to criteria of data and sampling, research goal, methodology / technology, and data source. This paper contributes to the existing body of literature by summarizing mostly used techniques and tools for online consumer reviews in the hospitality and tourism industry. Practical contribution of this overview is reflected in usability of proposed methods by practitioners in order to better understand consumer preferences and to improve their service performance.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
