Pregled bibliografske jedinice broj: 1205768
Social networks influence in choosing a tourist destination
Social networks influence in choosing a tourist destination // Journal of Content, Community & Communication, 15 (2022), 8; 2-14 doi:10.31620/JCCC.06.22/02 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1205768 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Social networks influence in choosing a tourist
destination
Autori
Čuić Tanković, Ana ; Bilić, Ivana ; Sochor, Antonia
Izvornik
Journal of Content, Community & Communication (2395-7514) 15
(2022), 8;
2-14
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
communication on social networks ; social networks usage ; information on social networks ; decision-making process ; tourism destination
Sažetak
The use of social media is having an increasingly positive impact on tourism activities and the information available on social networks. The aim of this study is to investigate the opinions of social network users regarding their perceptions of social network use, social network communication, and social network information that influence the decision-making process of potential tourists when choosing a destination. The survey was conducted using an online questionnaire and the collected data was processed using the PLS-SEM method. The results show that the use of social networks, communication, and search for information in social networks influence the decision-making process when choosing a destination.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Split,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
