Pregled bibliografske jedinice broj: 120564
Marketing System Transformation (MST) in South-East European Region
Marketing System Transformation (MST) in South-East European Region // Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002 / Čičić, Muris ; Brkić, Nenad (ur.).
Sarajevo: Ekonomski fakultet Univerziteta u Sarajevu, 2002. str. 248-256 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 120564 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing System Transformation (MST) in South-East European Region
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002
/ Čičić, Muris ; Brkić, Nenad - Sarajevo : Ekonomski fakultet Univerziteta u Sarajevu, 2002, 248-256
Skup
Transition in Central and Eastern Europe-Challenges of 21st Century-ICES 2002
Mjesto i datum
Sarajevo, Bosna i Hercegovina, 17.10.2002. - 18.10.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing System Transformation; South-East European Countries
Sažetak
The process of Marketing System Transformation (MST) in the South-East European Region can contribute to a faster sustainable development of productive market infrastructure and enterprise effectiveness and consequently to the development of the economy, society and quality of life in the Region. Industry Market Orientation is a concept that may help direct specific economic policy toward fostering growth and prosperity in the Region.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
