Naslov
Procjena navika, stavova i mišljenja potrošača o medu
(Assessment of consumer habits, attitudes and opinions about honey)

Autori
Glasnović, Monika

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski

Fakultet
Prehrambeno-biotehnološki fakultet

Mjesto
Zagreb

Datum
21.07

Godina
2020

Stranica
59

Mentor
Marković, Ksenija

Ključne riječi
med ; mišljenje potrošača ; navike potrošača ; stavovi potrošača
(honey ; consumer opinion ; consumer habits ; consumer attitudes)

Sažetak
The aim of this research was, through an online questionnaire, to collect data on the habits, attitudes and opinions of consumers about honey. The study included 175 respondents, and the results showed that the respondents most often consume honey on a weekly basis (37, 1 %), with older groups consuming honey more often than younger groups of respondents, and highly educated respondents consuming honey more often than primary school and secondary school respondents. Also, 72, 0 % of respondents acquire honey directly from producers, and 73, 7 % of respondents never purchase honey from a specialized store. Considering the attitudes, the results of the research show that a high percentage of respondents agree that they consume honey due to the beneficial effect on health, general quality, and nutritional value (84, 0 %, 83, 4 % and 70, 3 %, respectively). The results of consumer opinion research show that the highest percentage of respondents agree that the quality of honey is indicated by taste, aroma and texture (66, 9 %, 66, 3 % and 64, 0 %, respectively) and the highest percentage (91, 4 %) of respondents agrees that honey has a positive effect on the immune system, while slightly lower percentages agree that honey contains bioactive ingredients, has a positive effect on the skin, anticancer effect, and a positive effect on neurodegenerative changes (80, 0 %, 69, 1 %, 56, 0 % and 49, 0 %, respectively).

Izvorni jezik
Hrvatski

Znanstvena područja
Prehrambena tehnologija

POVEZANOST RADA