Naslov
An Analysis of Public Relations Profession Image in Selected Films and Television Shows of American Production

Autori
Odak Krasić, Stana ; Bodrožić, Tanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings Creative Industries and Experience Economy / Budak, Jelena ; Holy, Mirela ; Medić, Rino - Zagreb : VERN’ University ; The Institute of Economics, 2022, 115-130

ISBN
978-953-8101-08-3

Skup
Creative Future Insights 2021 – Creative Industries and Experience Economy

Mjesto i datum
Zagreb, Hrvatska, 13.09.2021. - 14.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public relations, public relations profession, image, movies, TV show

Sažetak
Public relations as a profession deals with reputation, yet despite this it is often in reputational crisis. The job of a public relations practitioner often has a glamorous portrayal in the media which is far from reality and is often just a reflection of the creativity and imagination of film and series authors. The survey of the image of the public relations profession was carried out by a quantitative analysis of three selected films (Thank You for Smoking, The Ides of March and The Queen) and 113 episodes of three selected television series (Scandal, The West Wing and Sex and the City) of US production. A qualitative analysis was used as an open method of individual perception of the displayed media content. Relying on Miller’s (1999) research, it is apparent that the representation of the public relations profession is at a higher percentage negative. Public relations practitioners in selected films and television series are also analysed in relation to the field of action, and it can be concluded that it is significantly focused on the elements of power in society. Further, the public relations profession was explored based on the position of public relations practitioners in the selected films and television series, which shows that this area is still unclear. According to the public affairs profession and public relations practitioners in frequent appearances in television series and films, there has been a rise in the profession. With this increase, it is necessary to show the profession of public relations in a real-world view, which indicates the importance of further research.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA