Naslov
IMPLICATIONS OF DIGITAL WORK ON EMPLOYEE PRODUCTIVITY AND THEIR DIGITAL EMPATHY

Autori
Haramija, Mia ; Fruk, Zeljka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
83rd International Scientific Conference on Economic and Social Development – "Green Marketing" / - , 2022, 103-110

Skup
Economic and Social Development

Mjesto i datum
Varaždin, Hrvatska, 02.06.2022. - 03.06.2022

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
Digital empathy ; Digital work ; Pandemic ; Productivity

Sažetak
Digital empathy is a concept that did not originate during the Covid-19 pandemic, but as such existed several years ago and reached its peak during the Covid-19 pandemic, when millions of people around the world communicated exclusively electronically. The purpose of this paper is to determine the level of understanding other people when mutual communication takes place on-line. Digital empathy is a new segment of the business world that needs to be continuously built and developed. The aim of the research is to establish that electronic communication affects the lack of empathy, which is primarily built through physical contact with verbal and non- verbal communication. The extent to which frequent electronic communication affects reduced productivity, coldness, and lack of empathy. Is the necessary business information provided on time, to what extent is there a lack of face-to- face communication and did the employees of the regional self-government cope with the feeling of loneliness and isolation? Employees of the regional self-government who worked from home during the pandemic were selected for the research sample. The research was conducted using the questionnaire method in a way that explores the opinion of self-assessment of regional self- government employees who worked from home, and related to their productivity, flexibility in working from home, and digital empathy. Based on the results of the survey questionnaires, it was determined that electronic communication affects reduced productivity, coldness and lack of empathy. This paper provides an overview of the disadvantages of electronic communication, which is impossible to avoid in the digital age. Building digital empathy is important in creating the competencies of digital citizens and contributes to increasing digital intelligence. The pandemic catalyzed the digitalization of society and the implications of digital empathy will be further explored in future periods.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA