Naslov
THE SUSTAINABLE TOURISM DEVELOPMENT OF THE SAVA RIVER IN THE CITY OF ZAGREB

Autori
Cegur Radović, Tihana ; Pušić, Petra ; Svetlačić, Robert

Izvornik
11th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION ENTREPRENEURSHIP DEVELOPMENT RED 2022 (1848-9559) 11 (2022); 98-112

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
sustainable tourism, strategic marketing, the City of Zagreb, the Sava River

Sažetak
Badly managed and unsustainable tourism entails a number of negative consequences such as environmental devastation and pollution due to mass tourism, and the loss of competitiveness and market position. The City of Zagreb has very attractive locations and is distinctive for its old urban core and events that are held year-round. Although having sustainable development potential, Zagreb has become inefficient in natural resource conservation due to poor considerations. The subject of the paper is the impact of the Sava River on sustainable tourism development in the City of Zagreb. The aim of the online research was to determine the attitudes of respondents towards the Sava River bank belt development and possible landscaping, and the attitudes of respondents towards involvement in decision-making. The research was conducted from 21st September to 31st December 2021. The online survey was created in the Google Forms application and forwarded to social networks and by e-mail. An analysis of the recent literature on the topic of sustainable tourism and marketing was performed. Empirical research was conducted on a convenience sample of 151 respondents. Descriptive and multivariate statistics were used in the data analysis using the software package IBM SPSS Statistic Version 27. The results indicate the dissatisfaction of the residents of the City of Zagreb with the untapped potential of the Sava River in the City of Zagreb. According to the respondents, the potential of the Sava River should be exploited to create a Landscape Park.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA