Pregled bibliografske jedinice broj: 1198944
INTERDEPENDENCE OF STAKEHOLDERS IN A TOURIST DESTINATION ACCORDING TO "ZERO" ENVIRONMENTAL IMPACT
INTERDEPENDENCE OF STAKEHOLDERS IN A TOURIST DESTINATION ACCORDING TO "ZERO" ENVIRONMENTAL IMPACT // Economic and Social Development (Book of Proceedings), 83rd International Scientific Conference on Economic and Social Development - "Green Marketing / Luić, Ljerka ; Martinčević, Ivana ; Sesar, Vesna (ur.).
Varaždin: VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat, 2022. str. 44-54 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1198944 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
INTERDEPENDENCE OF STAKEHOLDERS IN A TOURIST
DESTINATION ACCORDING TO "ZERO" ENVIRONMENTAL
IMPACT
Autori
Vuković, Dijana ; Zavrl, Irena ; Hunjet Anica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development (Book of Proceedings), 83rd International Scientific Conference on Economic and Social Development - "Green Marketing
/ Luić, Ljerka ; Martinčević, Ivana ; Sesar, Vesna - Varaždin : VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat, 2022, 44-54
Skup
83rd International Scientific Conference on Economic and Social Development: "Green Marketing"
Mjesto i datum
Varaždin, Hrvatska, 02.06.2022. - 03.06.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
green marketing ; tourism ; sustainable development ; stakeholders ; stakeholder interconnection
Sažetak
The sharp increase in tourism in the Republic of Croatia has resulted in the emergence of mass tourism that has negative effects on the natural, social and cultural environment. As a reaction to mass tourism, there was a need to apply the principles of sustainable tourism. Today, due to the rising economic standard of citizens of developed countries, the trend of traveling throughout the year is growing, and the travel period in the pre- and post-season is becoming increasingly popular. Tourists are increasingly environmentally aware, and seek authentic experiences, contact and connection with the local community, and appreciate the ecological preservation and cleanliness of the environment, and the delivery of integrated tourism products involved a larger number of stakeholders to achieve consistency of green marketing goals. The main goal of the paper is to point out the need to apply a systematic approach to stakeholder involvement in achieving sustainability of the tourist destination.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-21-1-8 - Koncept održivosti turističkih destinacija u Hrvatskoj (Vuković, Dijana, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica
Citiraj ovu publikaciju:
Časopis indeksira:
- HeinOnline
