Pregled bibliografske jedinice broj: 1197951
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF COMPETITIVE ADVANTAGE
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF COMPETITIVE ADVANTAGE // Economic and Social Development (Book of Proceedings), 82nd International Scientific Conference on Economic and Social Development / Maghni, Ahmed (ur.).
Varaždin: VADEA ; Sveučilište Sjever ; ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco, 2022. str. 327-339 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF
COMPETITIVE ADVANTAGE
Autori
Hunjet, Anica ; Ivana Zagoracz ; Milković, Marin ; Kozina Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development (Book of Proceedings), 82nd International Scientific Conference on Economic and Social Development
/ Maghni, Ahmed - Varaždin : VADEA ; Sveučilište Sjever ; ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco, 2022, 327-339
Skup
82nd International Scientific Conference on Economic and Social Development: "Post-Covid Economy in Africa and emerging countries"
Mjesto i datum
Tanger, Maroko, 23.05.2022. - 24.05.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
competitive advantage ; innovations ; patent ; trademark ; industrial design ; copyright
Sažetak
Innovations represent the very foundation of societal, scientific and industrial progress. They are also regarded as the primary source of sustainable competitive advantage. The concept of innovation has become synonymous with successful business management and competitiveness in terms of the contemporary, modern market. In order to enable transformation of innovations into solid competitive advantages, it is absolutely necessary to protect them through intellectual property registration systems. Unauthorized innovation copying and other intellectual property breaches represent a serious issue, as the stolen innovation becomes the very opposite of competitive advantage ; it becomes a threat to the company that invested its scarce resources into its development. Intellectual property protection encompasses patents, trademarks, industrial design, geographical indications and appellations of origin, copyright and related rights. Innovation creation process and intellectual property protection enable companies to build a sustainable market position, along with actively contributing to economic and societal growth and progress.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-22-1-6 - Važnost znanja u modernom društvu (Hunjet, Anica, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica
Citiraj ovu publikaciju:
Časopis indeksira:
- HeinOnline