Naslov
LUXURY OFFERS AND RURAL TOURISM – TOUR OPERATOR ROLES

Autori
Gržinić, Jasmina ; Bajramović Hajdarović, Sonja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ABSRC LJUBLJANA 2022 CONFERENCE PROCEEDINGS / Fošner, A. - Ljubljana : Geacollege, Faculty of Entrepreneurship, 2022, 60-72

ISBN
978-961-6347-80-8

Skup
Advances in Business-Related Scientific Research Conference (ABSRC 2022)

Mjesto i datum
Ljubljana, Slovenija, 12.05.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
luxury offers, rural tourism, tour operators, specialisations, partnerships

Sažetak
Tour operators can be important mediators in the realisation of demands for new, specialised and individualised products, encouraging the development of partnerships and specialisation of receptive tourist agencies. The purpose of the paper is to, on the grounds of the conducted comparison of the offers by generalists and specialists, sublimate the recommendations for the development of specialised luxury offers in Croatian rural tourism. When we compare the analysis of tour operator initiatives, we concluded that domestic tour operators’ luxury offers are realised within the context of island tourism, nautical tourism and several Croatian urban destinations. On the other side, by tour operator specialisations, the level of quality of personalised offers is raised for elite travellers and experience is perceived as the result of the partnership between destination stakeholders. Future research of this problem area should be focused on adoption of specialised strategies for the development of rural areas, with emphasis on stakeholders’ roles.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je objavljen u okviru projekta "Turistički
razvoj i utjecaji na destinaciju" (Fakultet
ekonomije i turizma "Dr. Mijo Mirković" Pula)

POVEZANOST RADA