Naslov
ORGANIZATION AND PUBLIC RELATIONS IN SMALL COMPANY FOR PROJECT - CONSULTING ACTIVITIES

Autori
Lozančić, Silva ; Lacković, Krešimir ; Peko, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Skup
52nd International Scientific Conference on Economic and Social Development

Mjesto i datum
Porto, Portugal, 16.04.2020. - 17.04.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
gradnja, dizajn, odnosi s javnošću, informacija i komunikacija
(Construction, design, public relations, information and communication)

Sažetak
After the social changes in the 1990s, the Croatian construction industry experienced major structural problems, loss of the market and a reduced number of employees. Emerging small businesses are not sufficiently accumulating and are developmentally unprepared. A similar fate has been experienced in the pre-investment and project documentation business, as well as construction and consulting business. Therefore, an efficient and productive organization should be established, a quality product i.e. service should be set up and constant contact with the target market maintained. One option of improvement is effective marketing through promotion and its public relations tool. It is public relations that is the starting point of this consideration, and as an object there is a small project-consulting company. The organization, marketing and information - communication process of public relations is proposed in order to keep in touch with the target market.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo

POVEZANOST RADA