Pregled bibliografske jedinice broj: 1193912
The role of social networks in selecting a tourist destination as a tool for sharing information
The role of social networks in selecting a tourist destination as a tool for sharing information // Interdisciplinary management research XVIII / Erceg, Aleksandar ; Požega, Željko (ur.).
Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2022. str. 107-119 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1193912 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role of social networks in selecting a tourist destination as a tool for sharing information
Autori
Račić, Maja ; Pavlinović, Mira ; Peronja, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary management research XVIII
/ Erceg, Aleksandar ; Požega, Željko - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2022, 107-119
Skup
Interdisciplinary management research conference XVIII
Mjesto i datum
Opatija, Hrvatska, 05.05.2022. - 07.05.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist destination ; information ; social networks ; promotion
Sažetak
For the development of the tourism industry and the economy, the key factor is the internet and the transmission of information. The content of information on the internet has a huge impact on tourism, and social networks have greatly changed the way tourists explore and make decisions about tourist destinations. According to Global Social Media Research, between 2020 and 2025, social network users will increase by 926 million. Social networks are irreplaceable in tourism and contribute to promoting tourist destinations. This research investigates whether social networks, as a tool for practical information sharing, influence the decision when choosing a tourist destination. A survey was conducted during October 2021 on a sample of 150 respondents. A questionnaire was used to collect information among the student population as representatives of the Z generation. Given the importance of social networks, the research sought to determine whether students use social networks to choose a tourist destination and to what extent the importance of obtaining quick feedback using them has been established.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Pomorski fakultet, Split
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)
