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Pregled bibliografske jedinice broj: 1193416

Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail

Belošević, Goran; Knežević, Blaženka; Ferjanić Hodak, Danijela
Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail // Proceedings of the International Scientific Conference Trade Perspectives 2021 : International trade in a post COVID-19 world / Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina (ur.).
Zagreb: Faculty of Economics and Business, University of Zagreb ; Croatian Chamber of Economy, 2021. str. 13-24 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

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Naslov
Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail

Autori
Belošević, Goran ; Knežević, Blaženka ; Ferjanić Hodak, Danijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the International Scientific Conference Trade Perspectives 2021 : International trade in a post COVID-19 world / Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina - Zagreb : Faculty of Economics and Business, University of Zagreb ; Croatian Chamber of Economy, 2021, 13-24

ISBN
978-953-346-167-0

Skup
Trade Perspectives 2021: International trade in a post COVID-19 world = Perspektive trgovine 2021: Međunarodna trgovina u post-COVID 19 svijetu

Mjesto i datum
Zagreb, Hrvatska, 25.11.2021. - 26.11.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
pandemic ; COVID-19 ; online retail ; e-commerce ; musical instruments

Sažetak
The COVID-19 pandemic caused changes in consumer behavior and it affected all product categories. Social distancing, fear of unknown disease, and official health-protection measurements created the environment in which customers recognized the high usability and convenience of online shopping. Therefore, e-commerce usage reached rapid and significant growth during COVID-19 pandemics. In this paper, we focus on changes in the retail of musical instruments to show how pandemics changed the role of online sales channels in this special product category. The findings are based on a comprehensive analysis of recent literature that explains the general role of e-commerce during pandemics and on the case study analysis of a specialized retail company. The case study included several interviews with owners and managers of a company, analysis of managerial financial reports, insight into sales data, and web analytics of the company. The data was collected from May to September 2021 and data refers to business years 2019 and 2020. Scrutinized data show that there is a significant percentage of revenues generated in the online channel during COVID-19 and that structure of revenues changed significantly regarding product categories bought during COVID-19 pandemics. Based on findings conclusions on the role of e-commerce during COVID-19 pandemics in this retail specialization are drawn.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Danijela Ferjanić Hodak (autor)

Avatar Url Goran Belošević (autor)

Avatar Url Blaženka Knežević (autor)

Poveznice na cjeloviti tekst rada:

www.efzg.unizg.hr

Citiraj ovu publikaciju:

Belošević, Goran; Knežević, Blaženka; Ferjanić Hodak, Danijela
Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail // Proceedings of the International Scientific Conference Trade Perspectives 2021 : International trade in a post COVID-19 world / Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina (ur.).
Zagreb: Faculty of Economics and Business, University of Zagreb ; Croatian Chamber of Economy, 2021. str. 13-24 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Belošević, G., Knežević, B. & Ferjanić Hodak, D. (2021) Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail. U: Baković, T., Naletina, D. & Petljak, K. (ur.)Proceedings of the International Scientific Conference Trade Perspectives 2021 : International trade in a post COVID-19 world.
@article{article, author = {Belo\v{s}evi\'{c}, Goran and Kne\v{z}evi\'{c}, Bla\v{z}enka and Ferjani\'{c} Hodak, Danijela}, year = {2021}, pages = {13-24}, keywords = {pandemic, COVID-19, online retail, e-commerce, musical instruments}, isbn = {978-953-346-167-0}, title = {Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail}, keyword = {pandemic, COVID-19, online retail, e-commerce, musical instruments}, publisher = {Faculty of Economics and Business, University of Zagreb ; Croatian Chamber of Economy}, publisherplace = {Zagreb, Hrvatska} }
@article{article, author = {Belo\v{s}evi\'{c}, Goran and Kne\v{z}evi\'{c}, Bla\v{z}enka and Ferjani\'{c} Hodak, Danijela}, year = {2021}, pages = {13-24}, keywords = {pandemic, COVID-19, online retail, e-commerce, musical instruments}, isbn = {978-953-346-167-0}, title = {Importance of electronic commerce during COVID-19 pandemic - a case study in musical instruments retail}, keyword = {pandemic, COVID-19, online retail, e-commerce, musical instruments}, publisher = {Faculty of Economics and Business, University of Zagreb ; Croatian Chamber of Economy}, publisherplace = {Zagreb, Hrvatska} }

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