Pregled bibliografske jedinice broj: 1187190
Challenging the status quo in marketing research
Challenging the status quo in marketing research // Journal of business research, 143 (2022), 294-297 doi:10.1016/j.jbusres.2022.01.077 (međunarodna recenzija, uvodnik, znanstveni)
CROSBI ID: 1187190 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Challenging the status quo in marketing research
Autori
Ozretić Došen, Đurđana ; Fudurić, Morana ; Horvat, Sandra
Izvornik
Journal of business research (0148-2963) 143
(2022);
294-297
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, uvodnik, znanstveni
Ključne riječi
11th EMAC Regional Conference, marketing research, status quo
Sažetak
This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo in marketing research.” Following the double-blind review process, 12 articles were selected for publication in this special issue. The articles cover a wide range of topics including tourism and hospitality, service research, consumer behavior, branding, B2B, international marketing, and strategy, with most of the research conducted in transitioning and emerging markets.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
