Naslov
Exploring color attractiveness and its relevance to fashion

Autori
Kodžoman, Duje ; Hladnik, Aleš ; Pavko Čuden, Alenka ; Čok, Vanja

Izvornik
Color Research & Application (0361-2317) 47 (2021), 1; 182-193

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
attractiveness, color preference, emotion, fashion design

Sažetak
Many studies have been conducted on the phenomenon of color preference, with the aim of identifying the key color preferences. Most of the previousstudies have been placing blue in the most preferred position and green-yellowin the least preferred position. This study was conducted online and aims toshowcase new color preference trends in the digital age. The colors selected forthis study were based on the colors most frequently mentioned in previouscolor studies. Here, we show an evaluation using 14 Pantone colors as stimulion the sample of (N=146) participants based on pairwise adjectives (attrac-tive-unattractive). Principal component analysis and other multivariate statis-tics were used to examine participants' color attractiveness. In addition, genderand age were examined to determine if they had an impact on color attractive-ness ratings. Results show that participants tend to prefer distinctive colors(black, pink, yellow), but there are slight differences in preferences that couldbe related to the influence of gender and age.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Dizajn

POVEZANOST RADA