Pregled bibliografske jedinice broj: 1185593
Shifts in internationalization of multinational corporations
Shifts in internationalization of multinational corporations // 69th International Scientific Conference on Economic and Social Development "Sustainability and Post Covid World" - book of proceedings / Janjušević, Jelena ; Taheri, Babak ; Kozina, Melita (ur.).
Dubai: Varaždin Development and Entrepreneurship Agency ; Heroit-Watt University ; University North, 2021. str. 89-96 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Shifts in internationalization of multinational corporations
Autori
Podrug, Najla
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
69th International Scientific Conference on Economic and Social Development "Sustainability and Post Covid World" - book of proceedings
/ Janjušević, Jelena ; Taheri, Babak ; Kozina, Melita - Dubai : Varaždin Development and Entrepreneurship Agency ; Heroit-Watt University ; University North, 2021, 89-96
Skup
69th International Scientific Conference on Economic and Social Development – Sustainability and Post Covid World
Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 03.06.2021
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
multinational corporations ; shifts in internationalization ; internationalization statistics ; wealth at the bottom of the economic pyramid ; COVID-19 pandemic
(multinational corporations, shifts in internationalization, internationalization statistics, wealth at the bottom of the economic pyramid, COVID-19 pandemic)
Sažetak
Today corporations begin the process of internationalization much earlier, it is a much more flexible and faster response compared to the traditional approach to internationalization. Contemporary changes of internationalization are described in the paper which has resulted in heterogeneity among multinational corporations. Multinational corporations in the service sector have equivalent importance as traditional manufacturing corporations. The fast entry among the 100 largest UNCTAD multinational corporations is recorded by digital economy corporations. The growing number and importance of small and medium-sized corporations sometimes referred to as “micro-multinational corporations” as well as social multinational corporations and highly competitive multinational corporations from emerging economies. The paper indicates the potential of a large market which is defined as “the bottom of the economic pyramid” which affects the internationalization. Additionally, the paper also contains potential influences of COVID-19 pandemics on multinational corporations.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
