Naslov
The Importance of Organizational Climate in Cultural Organizations

Autori
Jukić, Dinko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the PaKSoM 2021 3rd Virtual International Conference Path to a Knowledge Society-Managing Risks and Innovation / Stanković, M ; Nikolić, V - Niš : Research and Development Center, 2022, 131-138

ISBN
978-86-80593-72-2

Skup
3rd Virtual International Conference Path to a Knowledge Society-Managing Risks and Innovation

Mjesto i datum
Niš, Srbija, 15.11.2021. - 16.11.2021

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
brand, climate, culture, employee, identity

Sažetak
The paper presents, analyses, and discusses the importance of organizational culture and climate in cultural organizations. Special emphasis was placed on the importance of building an organizational climate in non-profit, cultural organizations such as theatres, museums, libraries, and schools. Human resources are the most important segments of any organization, especially when it comes to the non-profit sector that provides services. Building the culture and climate of the organization was observed from the aspect of corporate branding, but also from the aspect of KM. The aim of this paper is to provide insight into the importance of building culture and climate, but also its connection with building the identity of the organization. Satisfied employees create an open and positive climate of the organization, create an identity, and provide a better service. The contribution of this study is manifested in an interdisciplinary approach to work through marketing, management, psychology, and cultural theory.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Pedagogija, Interdisciplinarne društvene znanosti

Napomena
Suorganizator konferencije:
Matematički institut SANU

POVEZANOST RADA