Naslov
German Theory: Bildwissenschaft and the Iconic Turn

Autori
Paić, Žarko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
The Palgrave Handbook of Image Studies

Urednik/ci
Purgar, Krešimir

Izdavač
Palgrave Macmillan

Grad
Cham

Godina
2021

Raspon stranica
703-718

ISBN
978-3-030-71829-9

Ključne riječi
German Theory, Bildwissenschaft, Iconic Turn, Image Science

Sažetak
Two major streams dealing with images today—Visual Studies and Bildwissenschaft—consider the notion of image and its meaning not only in regard to contemporary art, media or visual representation in general but, more importantly, have in mind two major oppositions: language and image on the one hand, science and culture on the other. This difference relates to the dispute between the so- called continental and analytical philosophy: while the former deals with historical-synthetic analyzes of thought, starting with paradigmatic philosophers from antiquity, the Middle Ages, the modern age and contemporary times, the latter seeks to explore the essence of the problem and the logical-analytical networks of relations between concepts, categories and statements. It is no coincidence that precisely the analytical direction in philosophy is characteristic of Anglo-American culture and therefore of the plural epistemology of visual studies, while the theoretical approaches of Bildwissenschaft can be fully understood only within the German tradition of separation between the natural and the spiritual sciences (Geisteswissenschften). To fully grasp this aporia we need to understand the schism of philosophy that occurred in the twentieth century concerning images, while it may be helpful to mention that similar contradictions make the difference between conceptual and post- conceptual art too. The former refers to the analytical tradition of understanding language as a form of life discernible in late Wittgenstein (language games), and the latter from Heidegger’s notion of an event (Ereignis) moving in different directions to the questions of life, world, body and technology (Mersch 2002 ; Paić 2019). In principle, an image can no longer be understood “ontologically”, but only taking into account the destruction and deconstruction of the meanings attributed to it beyond language. This emancipatory turn is best viewed as the difference between the concept of universal image science and particular studies that approach images “from the bottom”, “pragmatically” or “contextually” (Boehm 2007 ; Sachs-Hombach 2006).

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne društvene znanosti, Filozofija, Znanost o umjetnosti, Interdisciplinarne humanističke znanosti

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