Naslov
Isplativost greenfield projekata u hotele i ljetovališta u Hrvatskoj
(Return on greenfield investments in hotels and resorts in Croatia)

Autori
Radolović, Sanja, Kukurin, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 75th International Scientific Conference on Economic and Social Development Development / Babak Taheri, Aleksandar Damnjanovic, Milija Bogavac - Beograd : VADEA ; Sveučilište Sjever ; University MB, Belgrade ; Faculty of Management University of Warsaw, 2021, 289-300

Skup
75th International Scientific Conference on Economic and Social Development

Mjesto i datum
Beograd, Srbija, 02.12.2021. - 03.12.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
greenfield projekti, isplativost ulaganja, turizam, hoteli, ljetovališta
(greenfield projects, return on investments, feasibility, tourism, hotels, resorts)

Sažetak
After Croatia achieved its independence, its tourism underwent a twenty-year process of transition laden with all the problems and contradictions of the economic and social development of the state. Tourism and the hotel industry mostly ran its business using the existing inherited infrastructure, usually investing into the renewal and reconstruction of business objects. The only significant change in the tourist offer was the notable increase in the number of accommodation units in the so called “private accommodation sector.” Since the establishment of the Croatian state there have almost been no larger greenfield investments in tourism, and there is still a large number of unrestored accommodation units in the hotel industry of the Croatian coastal area. Moreover, alongside the Croatian coast there is a number of built locations, such as former military barracks and industrial plants, which have a tourist potential, but are currently waiting to be given a function. Besides, the investments in Croatian tourism are far lower than expected, whereas the global capital to be invested in tourism is passing by Croatia. The reasons for the insufficient investment in the Croatian tourism in the former period can be divided into two groups of limitations: administrative barriers and investment cost- effectiveness. Administrative barriers are an issue linked to the advancement of the process of investment into tourism and political will, and are therefore obvious and solvable. The return on investments into tourism is a more complex question linked to a number of influences coming from the internal and external business environment. Consequently, the feasibility of investments into the hotel industry is extremely dependant on the economic and tourism system it belongs to. It is thus very important to understand the key factors of influence and the return on investing into the Croatian hotel industry in order to make the investments sufficiently attractive to the capital. The defined problem and research subject lead to the hypothesis which will be tested in the present research: H1: Greenfield projects (investments) in hotels and resorts show a low return on investment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA