Naslov
The changing determinants of tourists’ repurchase intention: the case of short-term rentals during the COVID-19 pandemic

Autori
Načinović Braje, Ivana ; Pechurina, Anna ; Bıçakcıoğlu-Peynirci, Nilay ; Miguel, Cristina ; del Mar Alonso-Almeida, María ; Giglio, Carlo

Izvornik
International journal of contemporary hospitality management (0959-6119) 34 (2021), 1; 159-183

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
COVID-19 ; peer-to-peer accommodation ; repurchase intention ; short-term rentals

Sažetak
Purpose: Adopting Ajzen’s theory of planned behaviour theoretical framework, this paper aims to explore repurchase intentions among short-term rental users and changes in determinants of repurchase intention in the context of the COVID-19 pandemic. Design/methodology/approach: Data for the research was collected via a cross-country quantitative survey (N = 1, 433) in five European countries: Croatia, Italy, Spain, Turkey and the UK during 2020. Trust, perceived value, authenticity and perceived risk were incorporated into the structural equation model as part of an integrated analysis of antecedents of repurchase intention. Findings: Perceived value and authenticity are the key drivers of a positive attitude to repurchase of short-term rentals even after the pandemic. The pandemic modified the role of perceived risk in determining attitude towards short- term rentals as perceived risks could negatively affect attitude and repurchase intention after COVID- 19. Trust in the platform and the host became a significant determinant of repurchase intentions after the spread of COVID-19. Research limitations/implications: The analysis has shown the link between attitude, subjective norms, perceived behavioural control and repurchase intention, and has thus demonstrated a successful application of the theory of planned behaviour to short-term rental users. Originality/value: The results of this study suggest a possible reconceptualisation of repurchase determinants due to the pandemic. The study offers a timely contribution to the research on the impact of the pandemic on the determinants of tourists’ repurchase intentions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA