Naslov
Digital Transformation, Sharing Economy and Effects on Society

Autori
Djevojic, Cvijeta. ; Brajak, Mirta. ; Mihajlovic, Iris

Izvornik
Annals of DAAAM for ... & proceedings of the ... International DAAAM Symposium ... (1726-9679) 32 (2021), 1; 732-739

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
digital transformation ; sharing economy ; tourism ; communication ; society

Sažetak
This paper examines the importance of innovativetools that help companies overcoming the uncertainties. Assuring an optimal platform designed under a single architecture should meet the interests of both market poles as common, based on technology that creates value and care society. First part of paper has an emphasis on terminology definition of digital transformation as model, business process and prerequisites that define its implementation as necessary as it is. Second part of the paper speaks in favour of sharing economy and its effects on society. SE is based on ’technology’ and how it facilitates new social and economic configurations. In some discussions this technology is an ‘algorithm’, while in others it is a ‘platform’ or simply ‘technology’. Furthermore, there is not always agreement on these terms, as researchers have different definitions of an ‘algorithm’ defining the technology as a platform, but only concern themselves with one algorithmic process of that platform. In other cases, technological changes are reduced to quantifiable trends, such as increasing computational power, speed of matchmaking, or the omnipresence of personal devices. Results speak in favour of business framework that should meet "soft socially fulfilling responsibilities" as market insists today. In the long run, they will certainly guarantee success and profitability

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA