Naslov
Measuring students' memorable conference experience and behavioural intentions
(Measuring students' memorable conference experience and behavioural intentions)

Autori
Rašan, Dora ; Laškarin Ažić, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ToSEE – Tourism in Southern and Eastern Europe / - , 2021, 657-672

Skup
6th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (ToSEE 2021)

Mjesto i datum
Opatija, Hrvatska, 30.06.2021. - 02.07.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
students ; memorable conference experience (MCE) ; hierarchical clustering ; behavioural intentions.

Sažetak
Purpose – Hosting conferences has always been of crucial importance for the development of the pre and post-seasons of some destinations in Croatia. Considering that students are becoming the most frequent conference participants, the authors recognized the need to measure their memorable conference experience (MCE). Methodology – To this aim, a questionnaire was created, based on the relevant scientific literature, and distributed online and onsite. Research was conducted among 108 students of the Faculty of Tourism and Hospitality Management in Opatija. Findings – This research examines key factors in creating MCEs for students, who could recall their previous memorable conference experience. Exploratory Factor Analysis was performed first, followed by the hierarchical clustering method and regression analysis to determine significant clusters among participants and their influence on behavioural intention. The results indicate that affectively loyal participants are more likely to show their behavioural intention, in comparison with affectively non-loyal participants. Contribution – The findings suggest essential implications for the tourism experience theory and for future conference organizing committeeswell. Keywords: students, memorable conference experience (MCE), hierarchical clustering, and behavioural intentions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA