Pregled bibliografske jedinice broj: 1176285
RELATIONSHIP BETWEEN MARKET ORIENTATION AND INNOVATIVENESS IN COMPANIES
RELATIONSHIP BETWEEN MARKET ORIENTATION AND INNOVATIVENESS IN COMPANIES // International Review, No. 3-4/2021 (2021), 18-26 (međunarodna recenzija, članak, znanstveni)
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Naslov
RELATIONSHIP BETWEEN MARKET ORIENTATION
AND INNOVATIVENESS IN COMPANIES
Autori
Šlogar, Helena
Izvornik
International Review (2217-9739) No. 3-4/2021
(2021);
18-26
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
innovativeness ; market orientation ; customer orientation ; competitor orientation ; interfunctional coordination
Sažetak
Market orientation as a marketing concept has an impact on innovative processes in companies. The aim of this research is to examine whether there is a positive relationship between market orientation and innovativeness in Croatian companies. The research was conducted on a sample of 303 Croatian companies using a survey questionnaire. Data were analyzed using the Spearman rank correlation, canonical analysis, and cluster analysis. The results show that there is a statistically significant positive correlation between market orientation and innovativeness in companies. This research contributes to the consideration of the interconnectedness of constructs that can provide useful insights into their content and joint influences on the positioning of innovative enterprises in the international market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
