Naslov
Skin as a communication media

Autori
Ognjan, Mira ; Franov, Morana ; Ercegovac, Petra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
13th Annual Virtual Conference of the EuroMed Academy of Business - Theory and Practice Across Industries and Markets / Vrontis, Demetris ; Weber, Yaakov ; Tsoukatos, Evangelos - : EuroMed Press, 2020, 844-855

ISBN
978-9963-711-89-5

Skup
13th Annual Conference of the EuroMed Academy of Business

Mjesto i datum
Online, 09.11.2020. - 10.11.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tattooing ; body modification ; social perception of tattoos ; tattoos and the labor market

Sažetak
Scientific research has confirmed that tattooing as a means of personal expression has been a ritual practice for centuries in many cultures. Tattoos had different meanings in different time contexts, both from the inner perspective of the person "wearing" the tattoo and from the outer perspective of the observer. Today, it is impossible to find a football player, singer, actor or athlete without a tattoo on the body. This trend has been embraced by many individuals and introduced into their daily lives as an integral part of their style. This paper aims to present the most significant results of worldwide research related to the phenomenon of tattooing, starting from motives that encourage individuals to such body modification, research studying the lifestyle of tattooed people and their chances in the labor market and all the way to research that brings tattooing into correlation with mental illness. The results of the research showed that there are a dozen basic motives that lead individuals to get a tattoo, but in recent research, the largest number of respondents state that they get a tattoo to feel more attractive and appealing. Visible tattoos reduce the possibility of employment for jobs where you work with clients, like cashier or teacher jobs. Recent research has shown that there is no significant correlation between tattooing and mental illness. The purpose of this paper is to contribute to a better understanding of the communicative aspect of the tattoo phenomenon.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA