Naslov
CONSUMER BEHAVIOR OF GENERATION C AS A CHALLENGE FOR MARKETING EXPERTS

Autori
Vuković, D ; kocijan, S ; Globočnik Žunac, A.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Book of Proceedings 72nd International Scientific Conference on Economic and Social Development - "Digital Transformation and Business" / - , 2021, 8-19

Skup
72nd International Scientific Conference on Economic and Social Development - "Digital Transformation and Business" – Varazdin, 30 September –

Mjesto i datum
Varaždin, Hrvatska, 01.09.2021

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
business processes in a hospital, economic indicators, information and communication support, vertical and horizontal integration

Sažetak
Nowadays, the work of general hospitals without information and communication support is unimaginable. Due to information and communication support, it is possible to create an integrated hospital information structure that combines business, hospital, radiological and laboratory information systems. In addition to this horizontal integration within the hospital, there is also a vertical integration of the hospital to other stakeholders in health care (Croatian Institute of Public Health, Croatian Institute of Emergency Medicine, Croatian Health Insurance Fund, family physicians and pharmacies). Horizontal and vertical integration, from the economic point of view, enables more efficient and effective performance of the hospital, which is ultimately measured through positive financial indicators (savings in human, material resources as well as increasing revenue). The subject of the research in this paper is information and communication support for business processes in a general hospital. The problem studied is how to apply modern information and communication technology in the hospital in achieving positive financial indicators. The purpose or main goal of the research is to show how information and communication technology affects improved conduct of business processes in the hospital (how it positively affects management and more effective control) and thus the improvement of economic indicators. The hypothesis that is imposed from the purpose of the research is: with the application of information and communication support to business processes in the hospital, the business results are improved. The methods used to confirm the hypothesis are observation and measurement, and a case study. The introductory part of the paper presents the context of the topic, after which the research is explained. Through the presentation of research results and discussion, an attempt to confirm the hypothesis is made. In conclusion, all this is synthesized and guidelines are given for further research related to the innovative application of information and communication technology (artificial intelligence, Internet of Things) with the aim of improving the work of a hospital and improving financial indicators.

Izvorni jezik
Engleski

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