Pregled bibliografske jedinice broj: 1172767
How guest delight affected hotel pricing before and during Covid-19 pandemic
How guest delight affected hotel pricing before and during Covid-19 pandemic // International Journal of Management, Knowledge and Learning, 10 (2021), 85-96 doi:10.53615/2232-5697.10.85-96 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1172767 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
How guest delight affected hotel pricing before and
during Covid-19 pandemic
Autori
Nikolić, Domagoj ; Mitrović, Andrea
Izvornik
International Journal of Management, Knowledge and Learning (2232-5697) 10
(2021);
85-96
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
guest delight ; hotel pricing ; price determinants ; experience personalization ; Dubrovnik
Sažetak
Purpose: This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates. Study design/methodology/approach: TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel rates, and analysed with descriptive statistics, linlog regression and Spearman correlation. Findings: Dubrovnik upscale hotels provide solid services, but still lack the “wow effect”. In this context, guest delight has no discernible effect on hotel rates. Hotels should focus more on personalization and guest delight in their search for extractable value particularly during the Covid-19 pandemic characterized by the diminished occupancy and rates. Originality: Although guest delight was studied relatively extensively, this is the first time it was done in relation to hotel rates.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
