Naslov
Deliberate metaphors in the language of tourism

Autori
Sušac, Vlado

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Skup
Foreign Languages and Tourism: 5th International Conference

Mjesto i datum
Portorož, Slovenija, 12.11.2021. - 13.11.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
conceptual metaphor, deliberate, tourism

Sažetak
The cognitive theory of metaphor, developed as a shift from the previous rhetorical and stylistic tradition, approaches the metaphor as an omnipresent phenomenon that drives and affects not just our language and discourse, but also our way of thinking. However, such ubiquity poses a methodological problem of metaphor identification in corpus analysis since most of these embedded metaphors are unconsciously used and are thus hardly recognisable in our language. Consequently, a third approach has been developed that mitigates the mentioned contrast between style and cognition by emphasising the communicative role of metaphors. As communication by default belongs to intentional practice, where messages between communicators are consciously transferred within a particular code, the new approach puts forward the deliberate aspects of metaphor in human communication, without neglecting its cognitive role. Therefore, the aim of this paper is to provide insight into the metaphor identification procedure, mostly developed by G. Steen and his group, and to present tools of semasiological classification of language metaphors into the conceptual domains they belong to. Namely, the assumption is that the language of tourism possesses dominant metaphorical mappings deliberately created in order to affect the recipient’s mind with the positive image(s) of the destination. This will be demonstrated through the corpus analysis of tourism discourse from available online sources. In addition, the results imply the conclusion that the mastering of the two procedures will provide benefit for both teachers and their students in the language of tourism teaching and acquisition and can also provide basis for rhetorical strategies in producing promotional material in tourism marketing.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA