Naslov
Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment

Autori
Andrlić, Berislav ; Lacković, Krešimir ; Štimac, Martin

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 32nd DAAAM International Symposium / Katalinić, Branko - Beč : DAAAM International Vienna, 2021, 10-15

ISBN
9783902734334

Skup
32nd DAAAM International Symposium

Mjesto i datum
Beč, Austrija; online, 28.10.2021. - 29.10.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Public Relations ; Small Business ; Internet ; Information Technology

Sažetak
In this paper, the object of consideration is a small company and as a subject and goal is to explore an effective model of introducing and maintaining public relations. In this sense, the methods of analysis and synthesis, ie induction and deduction, as well as abstraction and modeling, have been applied. The researched data indicate a large participation of small enterprises in terms of employment and social product creation, but also their participation in the dynamization of the national economy. Special attention is paid to public relations and it starts from the scientific assumption that in small companies it is not only a marketing but also a managerial activity. In addition, the goal is to research the model of introducing and maintaining public relations and defining the process of activities at the lowest possible cost. Therefore, the second hypothesis implies that the development of information technologies enables the setting up of a public relations process via the Internet with the aim of cost and time efficiency. From this approach, a model is proposed as the final solution for the effective introduction and maintenance of public relations in small businesses

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA