Pregled bibliografske jedinice broj: 1171018
Viral marketing in tourism: effects of social media
Viral marketing in tourism: effects of social media // 2014 M-SPHERE / Vranešević, Tihomir ; Peručić, Doris ; Seabra, Claudia ; Hudina, Boris ; Mandić, Miroslav ; Plantić Tadić, Diana (ur.).
Zadar: Accent Press, 2014. str. 221-229 (predavanje, međunarodna recenzija, sažetak, stručni)
CROSBI ID: 1171018 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Viral marketing in tourism: effects of social media
Autori
Carev, Danijel
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, stručni
Izvornik
2014 M-SPHERE
/ Vranešević, Tihomir ; Peručić, Doris ; Seabra, Claudia ; Hudina, Boris ; Mandić, Miroslav ; Plantić Tadić, Diana - Zadar : Accent Press, 2014, 221-229
ISBN
978-953-7930-06-6
Skup
International 3rd M-Sphere Conference for Multidisciplinarity in business and science
Mjesto i datum
Zadar, Hrvatska, 02.10.2014. - 04.10.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Viral marketing, Internet campaign, Social media, Social bookmarking, Sharing
Sažetak
This article will explore the effects of sharing and promoting tourism related information through social media. The main research goal is to examine which type of content would make the viral impact (the number of shared content) stronger. A small family run hotel will be used as a test case in order to examine the best possible context for message forwarding. This campaign will be successful if we manage to create the effect of "desire" in users on the Hotel’s Facebook page to forward this information.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
