Naslov
THE RECOGNITION OF THE BLACK SLAVONIAN PIG AS A GASTRONOMIC BRAND ON CROATIAN WEB PORTALS

Autori
Lukić, Anamarija ; Jurčević, Ivana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
MOVEMENTS EUROPEAN REALITIES New Developing Trends 4th International Science Conference „European Realities – Movements“, 12-13th December 2019, Osijek Conference Proceedings

Urednik/ci
Đukić, Marina

Izdavač
Akademija za umjetnost i kulturu Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2021

Raspon stranica
283-306

ISBN
978-953-8181-28-3

Ključne riječi
the Black Slavonian Pig, branding, Croatian web portals, market, recognition
(crna slavonska svinja, brendiranje, hrvatski web portali, tržište, prepoznatljivost)

Sažetak
At the end of the 20th century Croatian autochtonous pig breed, the Black Slavonian Pig was on the verge of extintion. The advantages of this breed were recognized at the last moment, by (mostly small) producers of cured meat and by state authorities, so that its breeding and branding has started, but the process does not go as planned. The authors of this paper have conducted a research which will indicate how far the making of recognition of the Black Slavonian Pig has come and how much do the web portals contribute to its recognition. This media has been chosen due to the fact that the Internet is the fastest and the most accessible way of spreading the information. Recognition of the Black Slavonian Pig was questioned by a method of an anonymous survey through Google forms. The contribution of the Black Slavonian Pig in Croatian web portals was measured by typing the chosen key words, that describe the specific groups of Croatian as well as regional products which the Black Slavonian Pig belong to, in the search engine and the amount of texts which mention the Black Slavonian Pig was determined. The results of the survey show that the recognition of the Black Slavonian Pig among Croatian population is very high, but the information about the Black Slavonian Pig are rarely found in the web portals. The results of the web portals’ search show that the Black Slavonian Pig is metioned in only a few or none parts of the texts.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA