Naslov
THE (POSITIVE) DESIGN ENVIRONMENT AS A PREREQUISITE OF DESIGN ORIENTATION

Autori
Rocco, Sanja

Izvornik
The South East European Journal of Economics and Business (2233-1999) 16 (2021), 2; 17-42

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Design environment, design orientation, design implementation, transitional countries, management

Sažetak
Design is a human-centered activity. Every design project starts with the analysis of user needs and preferences. This means that design orientation of a company should also be positively related to company’s business results. However, in most transitional countries of Central and Eastern Europe (CEECs), design environment is not supported, there is no clear national design policy, design implementation in companies varies, and there is no constant measurement of design impact. The main interest of this paper is to research the level of design implementation in Croatian companies related to the managerial approach and business results, because such research is usually undertaken in more developed countries. The study focuses on the perception of management. This quantitative research has been carried out using an Internet survey to examine managers and CEOs from Croatian companies in different industries. The results show positive relations between design environment and design orientation of a company and a significant impact of management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti, Dizajn

POVEZANOST RADA