Pregled bibliografske jedinice broj: 1168880
Design orientation as a source of sustainable company performance
Design orientation as a source of sustainable company performance // International Journal of Sustainable Economy, 13 (2021), 1; 87-106 doi:10.1504/IJSE.2021.10033109 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1168880 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Design orientation as a source of sustainable
company performance
Autori
Selinšek, Aleksandra ; Rocco, Sanja ; Milfelner, Borut
Izvornik
International Journal of Sustainable Economy (1756-5804) 13
(2021), 1;
87-106
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
design orientation ; design implementation ; customer orientation ; sustainable company performance ; firm size.
Sažetak
This paper aims to test the relationships between design orientation and its implementation with customer orientation and, consequently, company performance. Researched model and hypotheses were tested on the Croatian market. Data were collected using the computer-assisted web interviews on the population of Croatian companies with at least three employees. The hypotheses were tested using the partial least squares based structural equation modelling (PLS-SEM). The research results highlight the role of design as one of the important predecessors of customer orientation, and its indirect influence on company performance was confirmed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti, Dizajn
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
