Pregled bibliografske jedinice broj: 1167899
Haters vs. lovers on Facebook: Sentiment analysis of user’s comments
Haters vs. lovers on Facebook: Sentiment analysis of user’s comments // Suvremene teme, 12 (2021), 1; 27-48 doi:316.472.3:004.738.5 (recenziran, članak, znanstveni)
CROSBI ID: 1167899 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Haters vs. lovers on Facebook: Sentiment analysis of
user’s comments
Autori
Vučković, Milica
Izvornik
Suvremene teme (1849-2428) 12
(2021), 1;
27-48
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Barack Obama, Facebook, interactivity, online participation, sentiment analysis
Sažetak
Relying on the idea that the Internet and social media may increase citizens’ political engagement, this paper tries to answer what is the dominant sentiment of comments that users leave on the Facebook fan pages of politicians in power. To answer this question, first the auto-code sentiment analysis of nearly 44, 000 comments posted on the Facebook fan page of former US president Barack Obama was conducted. Secondly, content analysis was conducted on 2, 411 comments posted on former Croatian president Ivo Josipović’s Facebook fan page. The results of auto-code sentiment analysis showed that examined comments in Obama’s case were mostly neutral and positive, while negative sentiment was the least represented in Obama’s case. The results of content analysis in the Croatian case revealed that the dominant sentiment of all comments was also positive. Finally, it was revealed that the response rate in both cases was zero, what tells us that Obama and Josipović used Facebook only for top-down communication, while the interactive potential of Facebook was neglected.
Izvorni jezik
Engleski
Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti
